Paul has a long history in the crane industry since being employed by Favco Cranes in 1978. This role was initially as a Sales Manager, but later expanded to a Marketing Manager role, also encompassing service and parts in Brisbane, Melbourne and Perth and then to South East Asia.
Paul attended the first CICA Conference on the Gold Coast in 1979.
In the mid 1980’s Paul moved to State Manager roles within Australian Crane & Excavator Co (which was part of the Tutt Bryant Group).
In 1987 Paul established PA Construction Equipment specialising in crane sales, spare parts, repairs and maintenance. PA Construction were successful in securing NSW distributorships for Robway Safety Systems, Perry Engineering, Century II, Valla and Luna. In 1992, Paul imported the first Maeda mini crawler crane into Australia and there are now over 1,000 units operating.
A joint venture with Singapore based, Soon Douglas, saw the importing of JASO tower cranes to the Australian market.
In 2003 Pace Cranes was the first company with staff receiving CraneSafe assessor endorsement outside of Victoria.
Paul was a CICA Board member for five years, as well as being active on a state basis with the CIA NSW as Committee person and President.
Pace Cranes was successful in securing the Australian & New Zealand distribution agreement with Sennebogen cranes from Germany in 2010 and was awarded dealer of the year in 2012.
Paul Heeks has been a regular attendee of the CICA Conference, taking on the difficult MC role on many occasions and also contributing significantly as an Exhibitor and displaying cranes.